When we examine our 20th century heritage at ACCO Brands, feelings of entrepreneurism, salesmanship and industrialization flood our minds. One of the most endearing elements of this age is the start of the global love affair with the automobile. Selecting an automobile is a highly emotional personal expression. The right car or product can say who you are, where you are headed and what you will do when you get there.
The design group envisioned a future that embodies the human need to forge emotional connections with our possessions. By decoding the emotions associated with our brands we created a visual brand language that not only embodies the brands but builds a life-long bond with the individuals who use our products. We have forged this connection through a strong understanding of user needs, functional expertise, solid craftsmanship and refined detailing. When united with bold styling and powerful brands the result is our vision: professional renaissance.
The form of the stapler, pencil sharpener, three-hole punch and laminator are seductive and empowering. They boast an allure of mystery, with flirtatious curves, soft subtle beauty and the soul of individuality. This is achieved with dynamically proportioned forms that at critical interaction points reveal supple surface deviations to communicate usage intent. These shifts in form are highlighted by a smooth roll-over edge that visually advertises the overall charisma of the form. High contrast chrome plated material selections partnered with the vibrant red colorway energize the forms to give them life and personality. Simply put, professional renaissance is tradition built with passion.