When we observed the average office worker interacting with pencil sharpeners a few things became evident; current products dominate their space in a solemn manner, they also tend to slide across the desk when used, there are serious frustrations empting the units. The new family of Swingline pencil sharpeners leverage these observations and user needs while building in a few additional benefits in a fun and whimsical manner.
The design language is focused on creating a visual connection with the user that allows them to conceptually map the product usage prior to physically interacting with the product. Application of color finish and material heighten the intent of key interaction points. As a result the overall form is charismatic, inviting and highly functional.
As a result of the new range Swingline has been able to remedy consumer frustrations and create a friendly functional user experience.